Dubbed the INEOS 1:59 Challenge, Kipchoge could go down in the history books as the man who competed against time, a feat in human achievements akin to setting foot on the moon for the first time.

But this is also a standard move from the INEOS playbook. Go in, strip down the asset, and raise profits — it happened at ...

Ineos needs to cut costs across sporting portfolio but it is unlikely British billionaire will walk away from profitable ...