Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

T he college football power conferences are in an arms race, and LSU coach Brian Kelly said earlier this offseason that, in ...

Texas Tech Using NIL Funding To Become Contenders In Big 12 ...

Texas Tech Hoping NIL Leads To Breakthrough Season ...

Texas Tech has made national news recently with the commitment of top-10 talent Felix Ojo. The commitment made a splash, and the story of his revenue-sharing co ...

The deal is believed to be the largest fully guaranteed revenue-share agreement in college football under the recently ...

Tech has spent a lot of money to land players in the transfer portal; they added more than 30 transfers in the past year to ...

Red Raiders continue to be a major player in college sports’ new era of player compensation, beating several heavyweights to ...

A billionaire and capital investment savant, Texas Tech booster Cody Campbell has a plan to save college sports from itself.

Texas Tech football won over five-star Felix Ojo on Friday. But how did the Red Raiders pull it off? Especially on the NIL ...

Revenue sharing revs up as Texas Tech football players receive contracts. Here's what went into negotiations and the players' ...