Kontoor Brands acquires Helly Hansen for $900M to expand into outdoor/workwear. Improved profitability, but valuation concerns persist. Read more on KTB here.

Kontoor Brands, owner of denim giants Wrangler and Lee, is expanding its portfolio with the addition of global outdoor and workwear brand, Helly Hansen.

“It ticks all the boxes for us,” Baxter said, pointing to Helly Hansen’s expertise in both outdoor and workwear, the cornerstones of Kontoor’s business. “We get that in one fell swoop.”