W Magazine10h
Demna's Best Celebrity Fashion Moments for Balenciaga
After a decade with the brand, Demna is leaving for Gucci, but first, we're looking back at the designer's most notable red ...
As Demna Heads to Gucci, a Look Back at His Incredible Work for Balenciaga in Vogue
At Balenciaga, Demna, who is departing for Gucci, challenged everything we thought we knew about fashion and luxury. Revisit ...
Gucci's pick of Demna as new design chief unsettles Kering investors
Kering lost around $3 billion in stockmarket value on Friday after the group chose in-house talent Demna to reinvigorate its ...
Balenciaga's disruptor-in-chief Demna is going to Gucci
Demna will show his final Balenciaga couture collection in July before starting at Gucci. The announcement caps weeks of ...
Devdiscourse16h
Demna's Brave Gucci Gamble: Can Risky Choice Rescue Iconic Brand?
Kering's decision to appoint Balenciaga designer Demna as Gucci's creative director led to a $3 billion stock drop. Analysts ...
Demna dials down theatrics for a more saleable vision of Balenciaga at Paris Fashion Week
Balenciaga is no stranger to spectacle, but this season, Demna played a different game—one of precision, control, and quiet ...
Gucci Makes Bold Choice for New Designer
The great Gucci reset is here. On Wednesday, the Italian fashion house named Demna, the mononymic designer who transformed ...
He made Ikea bags chic and sold ‘destroyed’ sneakers. Now, he’s the designer of Gucci
Kering, which also owns Bottega Veneta, Saint Laurent and McQueen, praised Demna’s tenure at Balenciaga, where he has been ...