KO's asset-light bottling shift boosts margins and efficiency, with local focus helping offset global disruptions.

Campaigns like the relaunch of “Share a Coke” spurred growth around the globe, executives from the CPG giant said during an ...

Coca-Cola's 30-year partnership with the Essence Festival of Culture is a prime example of cultural marketing that ...

Sweet success for The Coca-Cola Company needn’t be about sugar sources, or even health addressal, so long as its popular ...

Coca-Cola’s biggest challenge in greening its operations is its own global marketing strategy "But Coke’s single largest contribution to climate change comes from its refrigeration equipment" ...

Get ready for a taste of nostalgia – and a potential debate! Coca-Cola is making waves by reviving one of its most ...

When it comes to global beverage supremacy, the competition between The Coca-Cola Company KO and PepsiCo Inc. PEP is both ...

Coca-Cola’s marketing strategy emphasizes that a cold Coke should always be within reach. It started with outlets throughout the rural U.S. South, like this gas station and post office in Sprott ...

Coca-Cola’s premiumization strategy is most evident ... By balancing affordability with aspirational offerings and investing in innovation and targeted marketing, Coca-Cola is not only defending ...

Ahead of the upcoming Campaign360 event, Campaign speaks to Matthias Blume, vice president of marketing at Coca-Cola ASEAN and South Pacific, to find out how the brand has significantly shifted its ...

Coca-Cola a dividend growth machine. Coca-Cola's many strengths include its iconic brands, massive distribution network, huge marketing budget, and its size (which allows it to swallow up smaller ...